Evaluative Conditioning (EC) has hardly been tested in the auditory domain. but it is a potentially valuable research tool. In Experiment 1 we investigated whether the affective evaluation of short environmental sounds can be changed using affective words as unconditioned stimuli (US). Congruence effects on an affective priming task (APT) for conditioned sounds demonstrated successful... https://www.hairtobeautyers.shop/product-category/brazilian-remy-wig/
Evaluative conditioning induces changes in sound valence
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